Lolita fashion is a fashion subculture originating in Japanthat is based on Victorian-era clothing as well as costumes from the Rococo period, but the style has expanded greatly beyond these two. The Lolita look began primarily as one of modesty with a focus on quality in both material and manufacture of garments. The original silhouette is of a knee length skirt or dress with a ‘cupcake’ shape assisted by petticoats, but has expanded into various different types of garments including corsets and floor lengths skirts. Blouses, knee high socks or stockings and headdresses are also worn. Lolita fashion has evolved into several different sub styles and has a subculture that is present in many parts of the world.
Although the origin of Lolita fashion is unclear, it is likely the movement started in the late 1970s when famous labels including Pink House, Milk and Pretty (later known as Angelic Pretty) began selling clothes that would be considered “Lolita” by today’s standards. Shortly after that cameBaby, The Stars Shine Bright, and Metamorphose temps de fille. In the 1990s, Lolita fashion became better recognized, with bands like Princess Princess and other bands coming into popularity at the time. These bands wore intricate costumes, which fans began adopting as their own style. The style soon spread from its origins in the Kansai region, and ultimately reached Tokyo where it became popularized throughout Japanese youth culture. Today, Lolita fashion has grown so much in popularity that it can be found even in department stores in Japan.