Italian Fashion

Italian fashion has amongst the world’s most important fashion designs, such as those of France, USA, Great Britain and Japan. Fashion has always been an important part of the culture of Italy, and its society, and Italians are well known for their attention to dressing-up well, and “la bella figura”, or good impression, remains traditional in the Italian way of living.
italian-fashionMilan is recognized internationally as one of the world’s most important fashion capitals, along with Paris, New York City, Rome, London and Tokyo. In 2009, the city was nominated “fashion capital of the world” by the Global Language Monitor, even surpassing its relative cities Milan’s fashion history has evolved greatly throughout the years. Milan began as a centre of fashion in the Middle-Ages and Renaissance, as in Venice and Florence, the making of luxury goods was an industry of such importance that in the 16th century the city gave its name to the English word “milaner” or “millaner”, meaning fine wares like jewellery, cloth, hats and luxury apparel. By the 19th century, a later variant, “millinery”, had come to mean one who made or sold hats. In the mid-19th century cheaper silk began to be imported from Asia and the pest phylloxera damaged silk and wine production. More land was subsequently given over to industrialisation. Textile production was followed by metal and mechanical and furniture manufacture. Later, in the early-20th century, Milan became a major center of silk and textile productions. However, the city lost its fashion capital status to Florence, which in the 1950s and 60s was the fashion capital of Italy and home of the Italian “Alta Moda”, equivalent to the French “haute couture”. However, in the 1970s, Milan’s fashion image became more glamorous, and as Florentine designs were usually very formal and expensive, the city became a more popular shopping destination, with numerous boutiques which sold both elegant and everyday clothes. Milanese designs were known for their practicality and simple elegance, and became more popular and affordable than Florentine and Parisian designs. Milan started to become an internationally successful and famous fashion capital towards the late-1980s and early 1990s. After a brief fall of popularity in the 2000s (when, according to the Global Language Monitor Milan ranked slightly lower than its relatives, such as New York City, Paris, London and Rome), the city has throned 2009’s fashion capital of the world

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